Today’s conversation turns inward and is with Steve Marchant, head of Brodeur Partner’s business-to-business practice. Steve talks about the perspective of the hard-edged business executive in developing and assessing the success of brand communications. Steve, based in Boston, manages many of Brodeur Partners’ largest and most profitable accounts.

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Last week, the “Partners” part of the Brodeur Partners name took center stage as we co-hosted a 10-year anniversary celebration with our Phoenix-based client Avnet, Inc. To work with a client for 10 years is more than just an honor. It is a bold statement about the importance of trust, advocacy, collaboration and friendship.

A lot of people pontificate about what the “secret sauce” is between agencies and their clients that make it work long term. I don’t. I know what it is: Care. If you truly care about your clients, if you understand that their success is your success, and you start the day every day thinking about what is best for their business and then deliver on it, 10 years will be just a minor milestone on a long road of working together.

Click here to read the press release on Avnet’s site.