Americans in search of a healthy lifestyle is the story of a glass half full.

The good news: we’re a nation of exercisers. The bad news: while we’re doing great things with our bodies, we’re still doing a mediocre job putting the right things into our bodies. And that is the core of our health problem.

In our relevance survey on health and wellness we found that:

• Americans have clearly “gotten the memo” when it comes to exercise. Over one-half (57%) of Americans said they exercise on a daily (24%) or frequent (33%) basis.
• But we still don’t do the most important thing – eat well. While nearly one-quarter of Americans said they exercise every day, fewer than 1 in 10 (9%) said they eat healthy foods every day. Whereas 57% of Americans say they exercise either daily or frequently, only 46% can say the same about eating a healthy diet.
• Even the exercise buffs don’t get it. Nearly two-thirds of those who exercise on a daily or frequent basis say they eat healthy foods only about half of the time.
• Motivations for exercise and diet have two things in common: feeling good and looking good.
  • People exercise and eat healthy foods, not because of the experience during working out and eating; rather, it is for the healthy feeling and well-being that comes after (not during) the experience.
  • Another common thread is vanity. The second biggest motivator for both exercise and healthy eating is the desire to look good.

Read the complete report: