You know the conversation. You’re at a social gathering and you’re making small talk with a new acquaintance. It’s going well. Your jokes are landing, you’re building a nice rapport. Eventually you’re asked, “So what do you do for a living?” My standard answer almost always kill the conversation: I work in marketing. Most people don’t even really know what that means. Marketing? That’s advertising, right? Things get tricky right away. Very few people love advertising (most people dislike advertising). […]

Greetings from Brodeur Partners. From compelling storytelling to data-driven social strategies, Brodeur offers innovative solutions to elevate your brand. In this edition, we’re spotlighting two services designed to help your organization thrive in today’s fast-paced, digital-first world. Introducing The Relevance Studio: Where Creativity Meets Strategy   At Brodeur Partners, we believe every brand has a story to tell—and The Relevance Studio is where those stories come to life. The Relevance Studio is an in-house creative offering from Brodeur Partners that […]

Greetings from Brodeur Partners. Fall has kicked into high gear for all of us in the communications space, hasn’t it? There are a couple of things we want you to know about. First up is a new Relevance study we announced in concert with TEDxNewEngland’s inaugural conference focused on neuro and life sciences. The research shows nuances in perception among life sciences, medical, and health tech professionals, specifically looking at the New England region compared to a national demographic. Scroll […]

Greetings from Brodeur Partners. As clients and teams are preparing their strategy for 2025, we are sharing some research and offerings in key areas that might be helpful to your planning. How Brand Impacts Share Price   New research released in March by Interbrand in partnership with Brodeur Partners and NewtonX finds that: 67% of analyzed S&P 500 companies may be inaccurately valued, illustrating that share price often fails to reflect a company’s true value. 76% of investment analysts and […]

Greetings from Brodeur Partners. As the commercial space industry skyrockets toward a projected $1.8 trillion by 2035, we want to share our work in this exciting domain, as well as new opportunities around AI strategy and transformative consulting. Getting Busy in Space The world is just starting to understand the new, commercially driven space market, now projected to reach $1.8 trillion by 2035. Space increasingly helps us navigate, communicate, forecast, transact, stay secure, and be entertained. Satellites are proliferating, and […]