Do fitness wearables have a relevance challenge?

You might not think so given the tremendous growth of the category. Yet, despite their growth, fitness wearables have captured only a tiny fraction of their potential market.

As part of our ongoing relevance research on health and wellness in America, we took a closer look at the emerging fitness wearable health category and the challenges the devices face in becoming a more relevant, mainstream consumer product.

Our study identified at least three major relevance hurdles.

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