Influencer Engagement: We Earn It

Our clients have been early leaders in engaging influencers to support their brands

When most of us hear the word influencer, the first thing that comes to mind is a minor celebrity with a large, devoted social media following who, for a fee, creates social media posts that promote products.

• Think of popular fashion YouTubers. Those are paid influencers.

The field is rapidly evolving, and we’re defining paid influencing’s counterpart: earned influencer engagement.

• It’s typically a B2B strategy.
• In earned influencer engagement, we help our clients forge mutually beneficial partnerships with changemakers and elites in business, media, academia, and government who bring ideas, gravitas, and their vast people networks to our clients’ worlds.
• Earned influencers are not pay-for-play.

Rather, they are brilliant people with whom our clients form authentic relationships that result in earned (not paid) exposure in the marketplace of ideas. Exposure may come in feature stories in major media, social posts, high-profile events, incisive research, keynote speeches, panels, and more.

Ping Brodeur’s Lauren Levinson to learn more:

2030 is the first major milestone in the world’s transition to clean energy

According to the International Energy Agency’s World Energy Outlook, 2030 will see a 10X increase in electric cars; solar PV will generate more electricity than the entire U.S. power system does today; and renewables’ share of the global electricity mix will approach 50%, up from around 30% today.

Now is the time for energy companies to reassess not only their business strategy but also their messaging, branding, and communications strategy. Brodeur Partners’ Energy Practice has the methodology, experience, and relationships to help clients make the energy transition as smooth and successful as possible.

Brodeur’s Relevance methodology is a proven process that enables energy-focused companies to change the minds and behavior of their key audiences, whether it’s employees, customers, or investors. By developing messaging and positioning that engages an audience’s senses, social/community, thinking, and values, we can help you build a brand that keeps you relevant today and on the road to 2030.

Brodeur has worked with energy and B2B companies for more than 30 years and has developed a results-based practice that not only raises our clients’ profiles but differentiates them in a crowded (and getting more crowded) market.

If you’re interested in Brodeur’s energy practice, let’s talk about a plan tailored to your specific needs. Ping Brodeur’s Andrea Coville to learn more: ACoville@brodeur.com

LinkedIn Leadership Training

LinkedIn is no longer just a recruitment platform. It has become an indispensable tool for executives in the digital age.

Interested in raising the LinkedIn competence of your leadership teams so that they can harvest the platform’s full potential? We’ll show you how executives can leverage LinkedIn for professional networking, advancing thought leadership, generating leads, showcasing experience, communicating organizational goals, and more.

Led by members of Brodeur’s Digital Team, this fully customizable training can be designed as a single session or series and covers the fundamentals of LinkedIn, in addition to:

• Creating a compelling executive profile
• Connecting with the people that matter
• Staying on top of industry news and trending topics
• Keeping tabs on the competition
• Creating engaging content
• Becoming a voice of your industry & establishing thought leadership

To learn more, ping Brodeur’s Ellie Philbrick: ephilbrick@brodeur.com