Greetings from Brodeur Partners.
Fall has kicked into high gear for all of us in the communications space, hasn’t it? There are a couple of things we want you to know about.
First up is a new Relevance study we announced in concert with TEDxNewEngland’s inaugural conference focused on neuro and life sciences. The research shows nuances in perception among life sciences, medical, and health tech professionals, specifically looking at the New England region compared to a national demographic. Scroll down to see survey highlights revealing these professionals’ particular work-related preferences and attitudes.
The research illustrates why, secondly, we believe it is critical to look at changes in drivers of Relevance at three- to six-month increments. Particularly at this moment in late 2024, and in planning for a variety of scenarios in 2025, we are urging our clients to do an audit of their stakeholders. These stakeholders are your employees, policy influencers, customers, community, and influencers, to name a few.
The differences among generations and geographies around issues ranging from the economy to AI, immigration, and sustainability are all impacting your key stakeholders. If you understand the differences, you can plan for them in the critical months post-election.
We invite you to take a look at our Relevance approach to stakeholder management (second item below) and consider the actions we are suggesting, whether you are a global company or a startup focused on a specific niche.
As always, we want to share best practices, ideas, and creative impact.
New England’s Life Sciences, Medical, and Health Tech Pros: ‘Mission-Driven High Performers’
Brodeur Partners Launches New Relevance Research at Inaugural TEDxNewEngland Conference Showcasing Insights into New England’s Workforce in Science-Based Industries
New England is one of the world’s most dynamic life sciences environments, and its best and brightest minds are unique: They’re mission-driven and optimistic about their ability to solve difficult science and health care challenges. While money is a motivator, they are much more attracted by inclusive, meaningful, and fun work environments. They feel prepared to put AI to work for noble purposes, but they are also concerned about the ethical implications of using AI in their field.
These are insights from a new Brodeur Partners Relevance research survey released at the inaugural TEDxNewEngland Conference, the region’s premier independently organized TED conference dedicated to scientific discovery. Brodeur is an organizational partner of TEDxNewEngland.
Brodeur’s “The State of New England’s Life Sciences, Medical, and Health Tech Professionals“ survey is aimed at helping the region’s elite employers in life sciences, medicine, and health tech (LSMH) attract, recruit, and retain an all-star workforce. The findings come from an online survey conducted in late August of 222 LSMH professionals, half of whom live and work in New England and half in the rest of the country. As a benchmark, the survey also included 352 members of the general public.
“New England is where the best schools, students, graduates, candidates, and employers in life sciences, medicine, and health technology converge,” said Andrea Coville, Brodeur CEO. “With candidates having so much choice, we want to help organizations win their share of the brilliant people who will change the trajectory of health care in the next few decades. When hiring, your brand, relevance, and communications strategies matter.”
Mission-driven
The research reveals that New England’s life sciences, medical, and health tech professionals are knowledgeable, ethical, and purpose-oriented. For example, when asked to weigh four factors in deciding a job offer, pay was less than a third (30%) in importance. Working in an inclusive, meaningful, and fun work environment drove 70% of their decision.
Also, New England LSMH pros are more likely to follow the evidence than the fashion, with 49% saying they don’t worry about how others view their decisions.
Bullish around cures
New Englanders working in the science-based fields are far more confident than the general public that scientific and medical research can address pressing environmental and health issues. They are particularly bullish on the ability of scientific and medical research to address chronic illness, anxiety, and mental and brain health, a key focus of the TEDxNewEngland event.