Creating a movement for fund non-profit research
In recognition of the need for new treatments for ALS, known as Lou Gehrig’s Disease, Brodeur launched a $10 million funding campaign with a Massachusetts-based Medical School.
Author Archive
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Sensory experience is the best way to sell surgeons and hospitals on new surgical technologies
Brodeur worked with a company pioneering in minimally-invasive surgical technologies, conducting a comprehensive analysis of over 16 studies to identify “gaps” in knowledge. We then conducted additional research to fill in those gaps.
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Insurance Company Gains Global Visibility Through Thought Leadership
A global mutual insurance company established nearly two centuries ago tapped us to develop and execute PR strategies that would establish thought leadership in the industry, raise executive visibility and become fronter facing to c-suite executives through top-tier business media.
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Reframing a revered Fortune 500 company for the 21-century
A Fortune 500 company born in the 19th used to be known for its bakeware and other consumer products despite its modern-day advanced engineering and technological accomplishments.
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What’s new in the brain?
Since logic has its limits, we like to look at some of the forces that transcend it, such as the subconscious workings of the human brain. Here are three interesting examples of these mysterious mechanisms.
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PR Week: Why branding can’t save higher education
Brodeur Partners Chairman, John Brodeur, wrote an opinion piece in PR Week about how universities and colleges that rely solely on traditional branding and marketing will be disappointed.
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Relevant Restaurants
So with all those trips to the restaurant and with all that variety and choice of restaurants out there – high end to low end, fast food to fast casual – what makes one restaurant more personally relevant than another restaurant?
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Brodeur Partners wins three national marketing awards
Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.
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Tech and life in balance? It just takes a little heart
Researchers are peeking into the human brain with ever-growing interest to see how different kinds of social media content engage different parts of the brain and trigger an action. But is it ethical?
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How to Ride the Tide of Never-Ending Social Media Apps
Apps and websites for connecting us to each other in new and creative ways are reproducing faster than mayflies. Sorting through them can feel like a second full-time job.