History’s longest PR campaign: a Valentine retrospective
Saint Valentine is the beneficiary of the world’s greatest and longest-running branding campaign. His association with all things lovey-dovey is a remarkable triumph for communications and PR.
Author Archive
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Presidential Candidates: Different People in Person
Going to see a candidate – or tripping over one – isn’t so much about policies and plans. It becomes chiefly about the sensory experience of an individual – how they present themselves in real life.
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The virtual human touch, video coronations, and other forecasts for 2016
Happy New Year! Check out some 2016 industry forecast by Brodeur team members.
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Buying Things Can Make You Happy
‘Tis the season of consumption. Can buying things really make you happy? Many believe not. But recent research suggests that it can.
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Powerful Images You Might Have Missed
Our thoughts on some other compelling sights, offline and on, that might otherwise have grabbed more attention last week.
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Thanksgiving debate proves the value of appealing to values
While the rest of the world continues to debate over retail stores opening on Thanksgiving, REI upped the ante by closing on Thanksgiving AND the biggest shopping day of the year, Black Friday.
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The storytelling chemical that rules your brain
You probably already know that storytelling is a great communications tool, but did you know it’s also great chemistry?
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To be relevant, tell more stories
Storytelling is a buzzword squeaked across the whiteboards of every marketing department on the planet. But the concept will never jump the shark because storytelling works.
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ScienceToGo.org: Bringing Climate Change Awareness to the Streets of Boston
We worked with the National Science Foundation-funded ScienceToGo.org project to communicate the science of climate change in a fun new way.
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What’s holding fitness wearables back?
There’s good news and bad news for makers of wearable fitness-tracking devices. And while there’s been tremendous growth in fitness wearables, the sector has captured only a tiny fraction of its potential market