Today’s forecast: changing climate views
We had a blizzard up here the other day, the second biggest in our history. Yet a few days before that, the thermometer was pushing 60 degrees. This certainly feels like global weirding.
Author Archive
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To be relevant, become family … or at least a friend!
Over twenty years ago, an upstart phone company (MCI) launched its “Friends and Family” campaign. The program, which could contain up to 20 MCI names, gave customers a discounted rate for calling those “friends and family.” It was an immediate success.
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Spotlight on Education
How can higher education institutions remain relevant? In a rapidly changing landscape, institutions need to adopt new tactics to engage and inspire their audiences.
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Principals buy back Brodeur Partners, focus company on relevance communications platform
Gearing up for the next communications wave, Brodeur Partners today announced new ownership, strategy, practices and leaders. Andy Coville and John Brodeur, principals of Brodeur Partners for 25 years, have bought back a majority stake from Omnicom Group which acquired the strategic public relations agency in 1993. Omnicom continues...
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Brodeur Partners releases consumer survey findings on ‘relevance’
Brodeur Partners today unveiled results of a new survey on “relevance” and the consumer, shedding new light on the way consumers connect with companies, brands, government organizations and nonprofits. The findings, along with forthcoming research, will inform Brodeur’s new Relevance Model, which blends communications and behavioral science. The study,...
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Discussion on harnessing social media for social change
Famed Political and Social Media Strategist Joe Trippi to Headline June 29 Event to be held at Georgetown’s McDonough School of Business Author, political strategist, and social media guru Joe Trippi will address what’s next for social media in a world where it is transforming relationships, businesses, and even...
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Brodeur Partners uncovers Boomer/Gen Y ‘practicality divide’ in retail
Sensory experiences, sharability and identity play much bigger role for 18-to-34-year-olds, says new research BOSTON – For Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience. Think sensible shoes vs. smart phones. This...
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Amazon.com is America’s most ‘relevant’ retailer
Target and Wal-Mart follow in Brodeur Partners’ test of retail brand relevance. BOSTON — Although it’s the 800-pound gorilla in online book sales, Amazon.com has also managed to become America’s most relevant retailer of any kind. In a world that gives us the low, low prices of Wal-Mart and...
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Americans are more compassionate than we realize, says Brodeur Partners research
BOSTON – Though stressed out by our overstuffed personal agendas, Americans are more compassionate, happier and more optimistic than one might think. At least Americans would like to think of themselves as compassionate, happy and optimistic. These are among many findings detailed today in a new white paper on “The...
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Hilton, Marriott, Four Seasons are most ‘relevant’ hotel brands
BOSTON – How do you choose a hotel? By the quality of service? The view? What your friends might think? How about the water pressure in the shower? Don’t laugh. Brodeur Partners looked into the heart of what really matters when it comes to online conversation about hotel choice and...