Steve McGrath, December 2021 Messaging can be tough, and it’s easy to get stuck. Whether you’re working on a company introduction, product launch, or messaging revamp, I suggest you can blow through writer’s block by writing these eight letters across the whiteboard: WHO CARES? The answer, very often, is no...
Strategic Communications firm, Brodeur Partners, today announced that Teena Maddox has joined the firm as a Vice President. Maddox was most recently the Associate Managing Editor at TechRepublic, where she wrote about the intersection of technology, industry, and the workplace.
Disturbed by the growing uncertainty and turmoil in American life, the vast majority of the country’s citizens are ready to hit a “restart” button on how issues are framed, debated and solved, according to a new book on “relevance” by a leading communications CEO.
Brodeur’s latest Relevance Research has been featured in both Connect Magazine and Paperbilities. Our CEO, Andy Coville, participated in a Q&A for Paperbilities on the topic of Relevance and values amid COVID-19. You can find the full Q&A in Paperbilities here. Connect Magazine can be found here.
Frank White, October 2020 The question is no longer if humanity should expand into other parts of the solar system, but only how we undertake this critical migration. We have to do it right and we need to do it soon. We must be clear in doing so that...
Brodeur Senior Consultant Frank White featured on Better Satellite World's podcast, "Mind the Gap - A Conversation with Author and Space Philosopher Frank White."
The novel coronavirus that causes COVID-19 has proved to be an equal opportunity offender, and no community is exempt. Many corporations, small businesses and nonprofits are shifting their conversation from “sustainability” to “survivability” as predictable doors are forced closed and routine events are canceled. This leaves many people feeling vulnerable....
A special session brought to you by the ANA’s B2B Committee leaders. This session is designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the Covid-19 crisis. As in all crisis environments, there are certain basics that need...
A Brodeur Space Group Webinar with former NASA Astronaut Michael López-Alegría “The fact that you are there is kind of mind-boggling. You feel that you need to pinch yourself… because it is such a rare experience, and no degree of education or preparation can get you ready for what...
Brodeur Partners Announces Data-Driven Diagnostic – Active Purpose (AP) – to Help B2B Companies Meet the Increasing Demands on CSR-Sustainability in Supply Chains Brodeur Partners today announced Active Purpose (AP), a data-driven diagnostic aimed at helping B2B organizations step-change their CSR-Sustainability communications and reporting efforts. The proprietary offering will also...