INTRODUCTION In March 2019, news broke of “Operation Varsity Blues,” an investigation led by the U.S. Attorney’s office in Massachusetts which resulted in charges against 53 individuals, mostly parents who had paid to gain an advantage for their sons or daughters applying to selective colleges. The news attracted a great...
A conversation with former NASA Astronaut Michael López-Alegría and ‘Overview Effect’ author Frank White BREAKING NEWS: You’re invited to participate in a unique, free webinar experience: hearing a NASA astronaut describe firsthand the profound changes –in identity, awareness, and worldview – that occur when contemplating the Earth from space. Michael López-Alegría...
Angela Collins, January 2020 Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. The question is pretty much settled: Diversity and inclusion are good for business. The results are being documented in marketing,...
Strategic Communications Company Expands its Southwest Footprint Brodeur Partners, a global strategic communications company, today announced that it has acquired TechTHiNQ, a marketing and public relations agency headquartered in Phoenix. The combined entity will offer clients the resources of a leading integrated agency with specialized talent and capabilities in technology,...
Scott Beaudoin, December 2019 It’s marketing 101 for consumer companies: What you stand for is as important as what you sell. One in three consumers choose brands based on their social and environmental impact, a rate that’s probably climbing. When a consumer company’s values align with its customers’ values, it’s...
Nationally recognized purpose-led brand-builder Scott Beaudoin today joined Brodeur Partners to help clients profit by defining, practicing and documenting their organizations’ most deeply held values. Amid overwhelming evidence that commitment to sustainability and social purpose improves business performance, Beaudoin will help clients execute corporate and nonprofit sustainability and purpose-led brand-building...
As America grows more diverse and consumers scrutinize the values of companies they engage with, very diverse workplaces enjoy distinct and quantifiable business advantages over less diverse ones, according to research from Brodeur Partners’ Diversity & Inclusion practice. Morale is more than twice as likely to be rated “excellent” in...
Gravytyand Brodeur Partnerstoday announced a strategic partnership which allows Gravyty’s AI-enabled First-Draft technology to be powered by Brodeur Partners’ proprietary alumni research services. This new solution will enable fundraisers to build stronger and deeper relationships with supporters and give donors a personalized, more meaningful experience. Together, Gravyty and Brodeur have extensive...
Brodeur Partners has an opening for a PAID Digital and Research Intern in its Washington, DC office starting immediately and going through the summer. With a focus on digital media, our paid internship program offers undergraduate and graduate students the opportunity to learn public relations and communications first-hand. Interns work...
On January 25, 2019 PR News celebrated the bold women who are making an impact in the communications field at the Top Women in PR Awards Luncheon at the Grand Hyatt in New York City. Brodeur Partners CEO, Andy Coville, was among the top women honored.