There are many issues we face as a country that our elected officials find hard to tackle. Often they choose to ignore them. Eventually the issues become either so mundane they don’t seem to merit consideration or so large to the point of being overwhelming. Getting citizens motivated to take...
We at Brodeur Partners are honored to call Alexa our Walk Hero. She’s a major reason we do the Jimmy Fund Walk, and why you should, too.
Brodeur Partners, announced the results of a new study, ”Making Infrastructure Relevant Again” which looks at voters’ sense of urgency toward the nation’s aging infrastructure. Among other things, the study revealed that voters give high marks to the current state of the nation’s infrastructure, yet they acknowledge improvements to health,...
We are moving from a world of customer satisfaction to one of customer experiences. But true customer experience has to be memorable. And that’s not easy.
MIT, one of the jewels of Cambridge, just across the river from Brodeur Partners headquarters, is calling for nominees for a first-ever $250,000 cash prize for “responsible disobedience.” Now this could be interesting.
If you’ve spent any time on the Internet since, say, the presidential primary season, you’ve probably had the stomach ache that comes with watching nice people turn ugly or ugly people poison nice conversations. Perhaps you’ve tried to speak out on something deeply important to you only to be flamed...
Our CEO, Andrea Coville, premiered as a "Guest Blogger" for CEO Magazine. Check out her article on Tribes.
Understanding “tribe” behavior is key to the creation and execution of marketing and branding programs. Download a free copy of our ebook "Connecting With Your Customers By Understanding The Tribes They Belong To."
As consumers become more disenchanted with advertisements and celebrity endorsements, brands look toward new social media influencers for authenticity and targeted branding. And what’s a better brand-endorser than one with four legs and a bushy tail?
Andrea Coville, January 2017 For communications pros, it’s the challenge of our time: getting people’s attention, resonating once we’ve got it, and making the connection meaningful enough to change our audience’s behavior. We call that being relevant. And it’s harder to do than ever. That’s because our audiences – the people...