Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
Check out our latest Relevance Feature in Bulldog Reporter!
Author Archive
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Study: How Different Generations Join Online Tribes
Check out our latest feature in PR Week!
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The ‘post-truth’ lie
The truth does matter. It’s absolutely necessary to make someone buy into your brand, product, candidate or cause. Without it, you get nowhere, at least not in a sustainable way.
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‘Tribes’ change the game for marketers
Brodeur Partners reveals relevance drivers for formation and composition of new consumer communities BOSTON, Dec. 14, 2016 – Shared experiences – more than interests, geographies or professions – spur the formation of modern-day communities, or tribes. And optimistic millennials, often fueled by social networks, are quickest to join tribes, likely...
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His doodling got kind of serious
Who among us hasn’t had a humble passion? But how many of those passions could have been global businesses? Learn what makes this doodler relevant in the global economy.
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Give politics a little dose of the social media silent treatment
Here’s some timeless advice from Thomas Jefferson, who never had a Facebook page but who knew a little about political brawling: “I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend.”
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To Communicate Persuasively, Talk in Threes
Threes work. There’s overwhelming evidence that all things being equal, three is the optimal number for just about everything, particularly storytelling.
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Values: The Key to Relevancy in the 2016 Presidential Contest
We applied our relevance methodology to the most pressing (and arguably most relevant) campaign today – the battle between Donald Trump and Hillary Clinton for the President of the United States. And you will be surprised by what we find.
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Why is Rio clearer through a rear-view mirror?
Rio defied the dire predictions and put on a pretty good party for the sporting world. So what happened? Why was the advance coverage so off base?
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Brodeur and Hankook Win BMA Award
Hankook Tire found Relevance within the motorsports community and grew its brand with American consumers.