Brodeur Partners hosts a team of student interns every summer. This year, we asked two of them to weigh in on growing up in the digital age and how it prepared them for a dose of the working world. This is the second of the two blogs, from Meredith Surette,...
Since I’m a Millennial, the Facetime and video chat from Sevilla should have satisfied my need to connect. We live in the digital world, right? Our faces are constantly glued to our smartphone screens. But I learned during that four months that even the best of digital communication can’t replicate...
Snapchat’s emergence as the messaging app of choice for teens is a rare case of teen and parental priorities converging instead of colliding. It’s also a neat little case study in relevance.
If you can position your product, brand, idea, candidate or cause as a moral consideration – and it’s remarkably easy – your audience will potentially commit more deeply.
Brands are constantly looking for new ways to connect with their Millennial audience. From tweeting branded emojis, to adopting memes, to using the term “on fleek,” brands are positioning themselves as Millennial worthy. But their desire for connection may, at times, push them further away from the very audience they...