Researchers are peeking into the human brain with ever-growing interest to see how different kinds of social media content engage different parts of the brain and trigger an action. But is it ethical?

Apps and websites for connecting us to each other in new and creative ways are reproducing faster than mayflies. Sorting through them can feel like a second full-time job.

Saint Valentine is the beneficiary of the world’s greatest and longest-running branding campaign. His association with all things lovey-dovey is a remarkable triumph for communications and PR.

Going to see a candidate – or tripping over one – isn’t so much about policies and plans. It becomes chiefly about the sensory experience of an individual – how they present themselves in real life.

Questions flutter around native advertising like seagulls around a bag of Doritos. Fair questions, but there is only one that really matters: does anyone believe native advertising?