Influencer Engagement: We Earn It Our clients have been early leaders in engaging influencers to support their brands When most of us hear the word influencer, the first thing that comes to mind is a minor celebrity with a large, devoted social media following who, for a fee, creates social media posts that promote products. Think of popular fashion YouTubers. Those are paid influencers. The field is rapidly evolving, and we’re defining paid influencing’s counterpart: earned influencer engagement. It’s typically […]

Kaitlynn Cooney, July 2024 The nonprofit media landscape is changing. Newsrooms are shrinking, stories are getting harder to secure, and with so many competing charities out there all vying for attention, room for nonprofit features is increasingly tight. Competition is fierce, space is limited. It’s rough out there.  To compound this issue, charitable giving is declining across the board. Giving USA Foundation found that total giving declined by 10.5% in 2022 in the face of economic volatility. And people simply […]

Our work for the Jimmy Fund Walk was just recently featured in Ragan. See more below and click here for the full story.  Nonprofit communicators have some of the most compelling stories to share. Their messages support efforts that transcend a simple bottom line. We’ve highlighted some of the first-place winners from last year’s Ragan PR Daily Nonprofit Communications Awards to take a closer look at their tactics and successes. Be sure to apply to this year’s awards before submissions […]

From Andy Coville, CEO Brodeur Partners Scott led Brodeur Partner’s Purpose and Sustainability Practice over the past five years and also was a member of the company’s leadership team. Scott’s contributions to our company and culture are hard to measure. He had an incredible creative and strategic capability and loved his clients and teammates like family. He was one of the most joyful, fun and inclusive human beings we have ever had the great fortune to work with. Few knew […]

Angela Collins, March 2023  We often take education and the prevalence of diverse thoughts for granted. But recently, book bans have been spreading across the U.S. at a rapid pace, highlighting a frightening trend of censorship in the public education sector. Challenges to books about sexual and racial identity are nothing new, but recently these challenges have become increasingly politicized. It stands to reason that the very idea of book bans is counterintuitive to the PR profession. The very mandate […]