Threes work. There’s overwhelming evidence that all things being equal, three is the optimal number for just about everything, particularly storytelling.

We applied our relevance methodology to the most pressing (and arguably most relevant) campaign today – the battle between Donald Trump and Hillary Clinton for the President of the United States. And you will be surprised by what we find.

Rio defied the dire predictions and put on a pretty good party for the sporting world. So what happened? Why was the advance coverage so off base?

Brodeur Partners hosts a team of student interns every summer. This year, we asked two of them to weigh in on growing up in the digital age and how it prepared them for a dose of the working world. This is the second of the two blogs, from Meredith Surette, a student at Hobart and William Smith Colleges.  Meredith Surette, August 2016 When you’re a millennial in the digital age, people expect you to know digital platforms and social media inside […]

Since I’m a Millennial, the Facetime and video chat from Sevilla should have satisfied my need to connect. We live in the digital world, right? Our faces are constantly glued to our smartphone screens. But I learned during that four months that even the best of digital communication can’t replicate the feeling and emotion that face-to-face interaction has.