Say less
Too often in business communications we say too much. And we say it too obliquely. Or try too hard to be clever.
Brodeur Blog
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Ancient Events Captured in Dazzling New Images
These words can’t do justice to what we saw Monday and Tuesday, including glimpses of creation in its infancy – images of the universe as old as 13 billion years, or less than 1 billion years after the big bang.
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This isn’t Zoom University Anymore
Working from home can be challenging for all of us PR professionals, but it can be especially interesting for interns who are just starting out in their career. Forget coffee runs and lunch meetings, a remote or hybrid model internship focuses on zoom, skill building, and lots and lots of...
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It’s Not Easy Being Green: Pressure High on ESG Practitioners at GreenBiz22
GreenBiz22 was a clear indication that professionals are ready to be back together, in person, and that ESG has never been more important than it is at this moment.
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2022 will be the ‘Year of Accountability’
Angela Collins, December 2021 Consider these recommendations for approaching fresh DE&I goals in the year ahead. What a year it’s been: a pandemic, a lockdown, record unemployment, continued racial reckoning, protests, an attack on the capital, inflation, an expanding wealth gap, an abortion rights struggle and fraying civil discourse. All...
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Stuck on messaging? Start by asking, ‘Who cares?’
Steve McGrath, December 2021 Messaging can be tough, and it’s easy to get stuck. Whether you’re working on a company introduction, product launch, or messaging revamp, I suggest you can blow through writer’s block by writing these eight letters across the whiteboard: WHO CARES? The answer, very often, is no...
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‘O Say Can You See’ Yourself in America?
Angela Collins, January 2021 DEI and the Biden-Harris Administration The Georgia Senate run-off elections have placed an increasingly scrutinizing eye on diversity in America, and how businesses and communities respond. The state of Georgia is selecting its representatives against the backdrop of demands from the previous administration to erode and invalidate...
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Why We Must Go
Frank White, October 2020 The question is no longer if humanity should expand into other parts of the solar system, but only how we undertake this critical migration. We have to do it right and we need to do it soon. We must be clear in doing so that...
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Directions and Disruptions in Higher Education
INTRODUCTION In March 2019, news broke of “Operation Varsity Blues,” an investigation led by the U.S. Attorney’s office in Massachusetts which resulted in charges against 53 individuals, mostly parents who had paid to gain an advantage for their sons or daughters applying to selective colleges. The news attracted a great...
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Why authenticity is crucial for diversity and inclusion initiatives
Angela Collins, January 2020 Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. The question is pretty much settled: Diversity and inclusion are good for business. The results are being documented in marketing,...