Scott Beaudoin, December 2019 It’s marketing 101 for consumer companies: What you stand for is as important as what you sell. One in three consumers choose brands based on their social and environmental impact, a rate that’s probably climbing. When a consumer company’s values align with its customers’ values, it’s...
It seems that not a week goes by without an announcement by some large institution that its data has been compromised. Most know about hacks at major megabrands like eBay, Equifax, Target and Uber. But the challenges from hackers and trolls don’t stop there. Today they even target our political...
Frank White, October 2018 Hiawatha Bray, a columnist for the Boston Globe, recently wrote an eye-opening article about entrepreneurial space companies in New England. According to Bray, New England, which has been on the leading edge of the computer and biotech revolutions, is starting to seize on another big opportunity:...
As with computing and internet businesses, only the strong will survive. A key facet of strength is having an identity that investors, customers and the public can instantly grasp. Too many great companies toil in obscurity of their own making while waiting for their genius to be discovered. They eventually...
Steve McGrath, October 2017 But want improvements on Earth Space, once the government’s exclusive domain, today poses one of the most exciting economic, scientific and humanistic opportunities for the private sector in decades. Investors are pouring money into small satellites, launch vehicles and space tourism plans. Yet, as with other...
We at Brodeur Partners are honored to call Alexa our Walk Hero. She’s a major reason we do the Jimmy Fund Walk, and why you should, too.
We are moving from a world of customer satisfaction to one of customer experiences. But true customer experience has to be memorable. And that’s not easy.
MIT, one of the jewels of Cambridge, just across the river from Brodeur Partners headquarters, is calling for nominees for a first-ever $250,000 cash prize for “responsible disobedience.” Now this could be interesting.
If you’ve spent any time on the Internet since, say, the presidential primary season, you’ve probably had the stomach ache that comes with watching nice people turn ugly or ugly people poison nice conversations. Perhaps you’ve tried to speak out on something deeply important to you only to be flamed...
Our CEO, Andrea Coville, premiered as a "Guest Blogger" for CEO Magazine. Check out her article on Tribes.