As consumers become more disenchanted with advertisements and celebrity endorsements, brands look toward new social media influencers for authenticity and targeted branding. And what’s a better brand-endorser than one with four legs and a bushy tail?
Andrea Coville, January 2017 For communications pros, it’s the challenge of our time: getting people’s attention, resonating once we’ve got it, and making the connection meaningful enough to change our audience’s behavior. We call that being relevant. And it’s harder to do than ever. That’s because our audiences – the people...
The truth does matter. It’s absolutely necessary to make someone buy into your brand, product, candidate or cause. Without it, you get nowhere, at least not in a sustainable way.
Who among us hasn’t had a humble passion? But how many of those passions could have been global businesses? Learn what makes this doodler relevant in the global economy.
Here’s some timeless advice from Thomas Jefferson, who never had a Facebook page but who knew a little about political brawling: “I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend.”
Threes work. There’s overwhelming evidence that all things being equal, three is the optimal number for just about everything, particularly storytelling.
We applied our relevance methodology to the most pressing (and arguably most relevant) campaign today – the battle between Donald Trump and Hillary Clinton for the President of the United States. And you will be surprised by what we find.
Rio defied the dire predictions and put on a pretty good party for the sporting world. So what happened? Why was the advance coverage so off base?
Brodeur Partners hosts a team of student interns every summer. This year, we asked two of them to weigh in on growing up in the digital age and how it prepared them for a dose of the working world. This is the second of the two blogs, from Meredith Surette,...
Since I’m a Millennial, the Facetime and video chat from Sevilla should have satisfied my need to connect. We live in the digital world, right? Our faces are constantly glued to our smartphone screens. But I learned during that four months that even the best of digital communication can’t replicate...