Steve McGrath, October 2017 But want improvements on Earth Space, once the government’s exclusive domain, today poses one of the most exciting economic, scientific and humanistic opportunities for the private sector in decades. Investors are pouring money into small satellites, launch vehicles and space tourism plans. Yet, as with other...
We at Brodeur Partners are honored to call Alexa our Walk Hero. She’s a major reason we do the Jimmy Fund Walk, and why you should, too.
We are moving from a world of customer satisfaction to one of customer experiences. But true customer experience has to be memorable. And that’s not easy.
MIT, one of the jewels of Cambridge, just across the river from Brodeur Partners headquarters, is calling for nominees for a first-ever $250,000 cash prize for “responsible disobedience.” Now this could be interesting.
If you’ve spent any time on the Internet since, say, the presidential primary season, you’ve probably had the stomach ache that comes with watching nice people turn ugly or ugly people poison nice conversations. Perhaps you’ve tried to speak out on something deeply important to you only to be flamed...
Our CEO, Andrea Coville, premiered as a "Guest Blogger" for CEO Magazine. Check out her article on Tribes.
As consumers become more disenchanted with advertisements and celebrity endorsements, brands look toward new social media influencers for authenticity and targeted branding. And what’s a better brand-endorser than one with four legs and a bushy tail?
Andrea Coville, January 2017 For communications pros, it’s the challenge of our time: getting people’s attention, resonating once we’ve got it, and making the connection meaningful enough to change our audience’s behavior. We call that being relevant. And it’s harder to do than ever. That’s because our audiences – the people...
The truth does matter. It’s absolutely necessary to make someone buy into your brand, product, candidate or cause. Without it, you get nowhere, at least not in a sustainable way.
Who among us hasn’t had a humble passion? But how many of those passions could have been global businesses? Learn what makes this doodler relevant in the global economy.