Here’s some timeless advice from Thomas Jefferson, who never had a Facebook page but who knew a little about political brawling: “I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend.”
Threes work. There’s overwhelming evidence that all things being equal, three is the optimal number for just about everything, particularly storytelling.
We applied our relevance methodology to the most pressing (and arguably most relevant) campaign today – the battle between Donald Trump and Hillary Clinton for the President of the United States. And you will be surprised by what we find.
Rio defied the dire predictions and put on a pretty good party for the sporting world. So what happened? Why was the advance coverage so off base?
Hankook Tire found Relevance within the motorsports community and grew its brand with American consumers.
Brodeur Partners hosts a team of student interns every summer. This year, we asked two of them to weigh in on growing up in the digital age and how it prepared them for a dose of the working world. This is the second of the two blogs, from Meredith Surette,...
Snapchat’s emergence as the messaging app of choice for teens is a rare case of teen and parental priorities converging instead of colliding. It’s also a neat little case study in relevance.
So with all those trips to the restaurant and with all that variety and choice of restaurants out there – high end to low end, fast food to fast casual – what makes one restaurant more personally relevant than another restaurant?
How do you choose a hotel? By the quality of service? The view? We examined thousands of online conversations and discovered what really matters when it comes to making a hotel choice.
The latest example of our relevance research is our Health and Wellness research, which provides insight in three key areas: Employee Wellness Programs, Diet & Exercise and Wearable Fitness Devices.