PR Week: Why branding can’t save higher education
Brodeur Partners Chairman, John Brodeur, wrote an opinion piece in PR Week about how universities and colleges that rely solely on traditional branding and marketing will be disappointed.
News
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Brodeur Partners wins three national marketing awards
Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.
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Top Women in PR: Andrea Coville
Andrea Coville, Brodeur CEO, was named one of the top women in PR.
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What’s holding fitness wearables back?
There’s good news and bad news for makers of wearable fitness-tracking devices. And while there’s been tremendous growth in fitness wearables, the sector has captured only a tiny fraction of its potential market
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New Research on Health, Wellness and Fitness Trackers
The latest example of our relevance research is our Health and Wellness research, which provides insight in three key areas: Employee Wellness Programs, Diet & Exercise and Wearable Fitness Devices.
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Raising Wellness Awareness
Human Executive Resource Online used our wellness research to discuss how to get more workers into company programs so they can get more out of them.
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The Eye of the Beholder: Beauty Relevance Research
Beauty. It has often been said to lie in the “eye of the beholder.” But does beauty also lie in part, in its origin? Do our individual concepts of beauty shift based where we think it comes from?
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Brodeur Survey Shows: Americans like Working Out More than Eating Right
Even though science suggests diet is more important than exercise in fighting obesity, diet is losing, and losing badly, to exercise.
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Communications ‘disconnect’ hinders workplace wellness programs, Brodeur survey suggests
Brodeur announces new research on workplace wellness and the need for companies to spotlight what they’re offering and why it’s valuable.
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PR Week: Brodeur Partners Agency Business Report 2015
Recently PR Week featured Brodeur Partners in their Agency Business Report 2015.