How to defeat the ignorance of the crowd
The wisdom of the crowd turns out to be more of an oxymoron than we thought.
News
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Are ‘MOOCs’ right for your higher ed brand?
Education is priceless, so it might seem surprising that universities around the planet are “giving away” instruction and talent in the form of MOOCs – massive open online courses.
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What makes a financial services firm relevant?
Money is a commodity. You won’t find much difference between the dollar bill you have in your pocket today and the one that may show up next week. Indeed, even the physicality of money is disappearing. Now it is just a number on your banking app.
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Is ‘The Academy’ Losing Relevancy?
Is the “academy” losing its relevancy? There’s evidence this may be the case with groups important to its future, notably parents, students, alumni and opinion leaders.
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Today’s forecast: changing climate views
We had a blizzard up here the other day, the second biggest in our history. Yet a few days before that, the thermometer was pushing 60 degrees. This certainly feels like global weirding.
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To be relevant, become family … or at least a friend!
Over twenty years ago, an upstart phone company (MCI) launched its “Friends and Family” campaign. The program, which could contain up to 20 MCI names, gave customers a discounted rate for calling those “friends and family.” It was an immediate success.
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Spotlight on Education
How can higher education institutions remain relevant? In a rapidly changing landscape, institutions need to adopt new tactics to engage and inspire their audiences.
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Principals buy back Brodeur Partners, focus company on relevance communications platform
Gearing up for the next communications wave, Brodeur Partners today announced new ownership, strategy, practices and leaders. Andy Coville and John Brodeur, principals of Brodeur Partners for 25 years, have bought back a majority stake from Omnicom Group which acquired the strategic public relations agency in 1993. Omnicom continues...
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Brodeur Partners releases consumer survey findings on ‘relevance’
Brodeur Partners today unveiled results of a new survey on “relevance” and the consumer, shedding new light on the way consumers connect with companies, brands, government organizations and nonprofits. The findings, along with forthcoming research, will inform Brodeur’s new Relevance Model, which blends communications and behavioral science. The study,...
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Make this the Summer of Love 2.0
Have you found your true love, your one and only, your match-made-in-heaven soul mate? Do you love unconditionally? Eternally? Is everyone in your loving family really loving one another right now? If you answered yes to any of this, congratulations. You might be the only one.