Brodeur Partners today unveiled results of a new survey on “relevance” and the consumer, shedding new light on the way consumers connect with companies, brands, government organizations and nonprofits. The findings, along with forthcoming research, will inform Brodeur’s new Relevance Model, which blends communications and behavioral science. The study,...
Famed Political and Social Media Strategist Joe Trippi to Headline June 29 Event to be held at Georgetown’s McDonough School of Business Author, political strategist, and social media guru Joe Trippi will address what’s next for social media in a world where it is transforming relationships, businesses, and even...
Sensory experiences, sharability and identity play much bigger role for 18-to-34-year-olds, says new research BOSTON – For Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience. Think sensible shoes vs. smart phones. This...
Target and Wal-Mart follow in Brodeur Partners’ test of retail brand relevance. BOSTON — Although it’s the 800-pound gorilla in online book sales, Amazon.com has also managed to become America’s most relevant retailer of any kind. In a world that gives us the low, low prices of Wal-Mart and...
BOSTON – Though stressed out by our overstuffed personal agendas, Americans are more compassionate, happier and more optimistic than one might think. At least Americans would like to think of themselves as compassionate, happy and optimistic. These are among many findings detailed today in a new white paper on “The...
BOSTON – How do you choose a hotel? By the quality of service? The view? What your friends might think? How about the water pressure in the shower? Don’t laugh. Brodeur Partners looked into the heart of what really matters when it comes to online conversation about hotel choice and...
BOSTON – Global public relations agency Brodeur Partners today announced that Keith Lindenburg has joined the firm as Executive Vice President and General Manager of the New York office. Lindenburg will report to Chief Executive Officer Andrea Coville. In this role, Lindenburg is responsible for advising clients, developing new...
Despite the national narrative of dismay, our latest research reveals that Americans self-identify as compassionate, happy, and optimistic.
Only relevance has the power to change minds and behavior and keep you ahead of the competition.
The Brodeur team delivered time and time again. It was a pleasure to work with them and to learn from their significant expertise.