Reintroducing: Relevance
When you can deliver the full experience of your idea, product, brand, candidate or cause, you’ll be relevant. You’ll change minds and behavior.
We help you become relevant by working four communications pathways: thinking, sensations, communities, and values.
What is important to the person you are trying to reach? When you invoke principles your audience holds dear, you'll matter to them.
How does your offering look, feel, sound, smell and taste? Everything has a sensory dimension. Discover it.
First, you must make the logical case for what you’re offering. What are the facts that prove its value?
Everything a person buys, adopts, shares or votes for effectively places them in a community. That’s important. What about your offering?
