As a car enthusiast, you know that the Electric Vehicle (EV) category is experiencing strong growth in 2022, but there are a lot of challenges to overcome, including driving range, infrastructure development, material sourcing and growing sustainability concerns. As part of a series of snapshots on topics and areas where our agency has significant experience and interest, Brodeur Partners has created a report that highlights research in the space.

Among the insights shared, the report offers details on the following:

• Going the Distance with EVs: Consumers show renewed interest in sustainability and potential savings associated with electric platforms. The sticking point? U.S. consumers expect upwards of 500 miles of driving range on a fully charged battery.

• Supplying the Road Ahead: With its inherent drivetrain nuances, suppliers across the board are investing heavily in specialized products such as tires to better withstand the higher loads and torque profiles, maximizing available battery ranges and reducing road-going feedback due to lack of ICE noises.
• Brands to Watch: From titans like Tesla to new EV roundtable entrants like Rivian, fierce competition is giving rise to countless opportunities to adapt, evolve and engage in the new world shaped by these disruptive technologies.

Please download the full report here.