Greetings from Brodeur Partners.

As clients and teams are preparing their strategy for 2025, we are sharing some research and offerings in key areas that might be helpful to your planning.

How Brand Impacts Share Price

 

New research released in March by Interbrand in partnership with Brodeur Partners and NewtonX finds that:

• 67% of analyzed S&P 500 companies may be inaccurately valued, illustrating that share price often fails to reflect a company’s true value.
• 76% of investment analysts and journalists say that brand strategy has a moderate to large impact on changes to price-to-earnings (P/E) ratios (metrics that often tip investment decisions).
• While the investment community values brand, 90% of investment analysts say they do not have a deep understanding of the positioning and strategy of the companies in their portfolio. This knowledge gap underscores a critical need for enhanced brand communications between corporations and the analyst community.
• Despite companies wanting to increase their share price, few companies have optimized their brand communications to get a more accurate P/E evaluation.

These are just a few of the findings in the report How Brand Impacts Share Price.

What they’re saying: “This study is a game changer in redefining the role and value of brand, elevating it from traditional marketing to an important lever used by CEOs and CFOs to help increase share price,” says Greg Silverman, Global Director of Brand Economics at Interbrand.

• Whether your company is publicly traded or privately owned, your brand is the culmination of your company’s reason for being. It helps keep you relevant in chaotic, dynamic, and competitive times.
• Make sure it’s distinctive and resonates with the audiences who matter.

Go deeper: View or download the report here.

Expanded ESG Services

 

This year, expectations have intensified for businesses to clearly articulate their deeply held values and show their progress in ESG.

• Customers, investors, and partners have raised the bar in demanding ESG accountability.
• They want companies to publicly detail their actions, progress, and goals.

Last month, Brodeur attended the Brazil-US Climate Impact Summit in NYC. The summit gathered business leaders and Brazilian and international authorities to discuss the global climate change challenge and explore economic opportunities for both nations.

Brodeur is ready to help companies prepare for the 2025 UN Climate Change Conference in November 2025 in Brazil, which brings us to our latest news.

As we continue to innovate our offerings in order to meet the shifting market demands, we have launched a collaboration with Sustainserv, a global consulting firm. Sustainserv brings to the table an exceptional range of expertise in environmental, social, and governance (ESG) reporting, data analytics, and sustainability consulting, ensuring that organizations can harness data-driven insights to bolster their ESG initiatives.

For more than five years, we have helped our clients anticipate and respond to their unique and emerging ESG needs. In response to growing demand, we are expanding our capacity in this regard through the partnership with Sustainserv.

Sustainserv’s services meld seamlessly with Brodeur’s Purpose and Sustainability practice, which is anchored in our behavioral change methodology, Relevance, and with our change communications tools, which are helping clients navigate the complexities of ESG from maturity benchmarking through change management and accountable reporting.

Together, our collaboration addresses key organizational needs related to ESG, such as:

• Data Management and Metrics
• Stakeholder Engagement
• ESG Integration
• Regulatory Compliance
• Sustainability Reporting

With Sustainserv, we will continue helping you improve your ESG performance, building trust with stakeholders, and driving positive change.

Want to learn more? We welcome the opportunity to meet with you and discuss how we might collectively help you address your needs. Contact: ACoville@brodeur.com.