Over twenty years ago, an upstart phone company (MCI) launched its “Friends and Family” campaign. The program, which could contain up to 20 MCI names, gave customers a discounted rate for calling those “friends and family.” It was an immediate success.

How can higher education institutions remain relevant? In a rapidly changing landscape, institutions need to adopt new tactics to engage and inspire their audiences.

  Gearing up for the next communications wave, Brodeur Partners today announced new ownership, strategy, practices and leaders. Andy Coville and John Brodeur, principals of Brodeur Partners for 25 years, have bought back a majority stake from Omnicom Group which acquired the strategic public relations agency in 1993. Omnicom continues to hold an equity position in the company, which offers communications, behavioral change, digital and strategic services. “The return to entrepreneurial roots with Omnicom’s support and equity is the best […]

  Brodeur Partners today unveiled results of a new survey on “relevance” and the consumer, shedding new light on the way consumers connect with companies, brands, government organizations and nonprofits. The findings, along with forthcoming research, will inform Brodeur’s new Relevance Model, which blends communications and behavioral science. The study, based on a survey of 2,022 American consumers, found that: Many companies appear to have specific “leading relevance indicators.” Companies such as Apple, Target and Red Bull are distinctively “interesting […]

Have you found your true love, your one and only, your match-made-in-heaven soul mate? Do you love unconditionally? Eternally? Is everyone in your loving family really loving one another right now? If you answered yes to any of this, congratulations. You might be the only one.