Nationally recognized purpose-led brand-builder Scott Beaudoin today joined Brodeur Partners to help clients profit by defining, practicing and documenting their organizations’ most deeply held values. Amid overwhelming evidence that commitment to sustainability and social purpose improves business performance, Beaudoin will help clients execute corporate and nonprofit sustainability and purpose-led brand-building strategies. “B2B companies are under enormous pressure from customers, investors, the media and watchdogs to follow consumer companies’ in ‘living their values,” said Beaudoin. “Today, all companies must demonstrate – […]

As America grows more diverse and consumers scrutinize the values of companies they engage with, very diverse workplaces enjoy distinct and quantifiable business advantages over less diverse ones, according to research from Brodeur Partners’ Diversity & Inclusion practice. Morale is more than twice as likely to be rated “excellent” in very diverse workplaces, according to the online survey of 1,592 Americans. Fifty-six percent (56%) of respondents from very diverse workplaces described their teams’ morale as excellent versus only 23% of […]

Gravytyand Brodeur Partnerstoday announced a strategic partnership which allows Gravyty’s AI-enabled First-Draft technology to be powered by Brodeur Partners’ proprietary alumni research services. This new solution will enable fundraisers to build stronger and deeper relationships with supporters and give donors a personalized, more meaningful experience.  Together, Gravyty and Brodeur have extensive development experience with leading independent colleges, Ivy League universities and public institutions. “As the first artificial intelligence company in fundraising, Gravyty understands how alumni engagement information can empower frontline fundraisers […]

On January 25, 2019 PR News celebrated the bold women who are making an impact in the communications field at the Top Women in PR Awards Luncheon at the Grand Hyatt in New York City. Brodeur Partners CEO, Andy Coville, was among the top women honored.

Brodeur Partners released the findings from its latest Relevance Study on the media consumption habits of Generation Z, the “digital native generation” born between 1995 and the mid-2000’s. The study highlights three trends in news consumption, all driven by aging Millennials and the emerging GenZ generations.