Brodeur Partners Chairman, John Brodeur, wrote an opinion piece in PR Week about how universities and colleges that rely solely on traditional branding and marketing will be disappointed.

Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.

Andrea Coville, Brodeur CEO, was named one of the top women in PR.

There’s good news and bad news for makers of wearable fitness-tracking devices. And while there’s been tremendous growth in fitness wearables, the sector has captured only a tiny fraction of its potential market

The latest example of our relevance research is our Health and Wellness research, which provides insight in three key areas: Employee Wellness Programs, Diet & Exercise and Wearable Fitness Devices.